The Death of Anniversary Cards?

The Death of Anniversary Cards?

FACT: Paper Anniversary Greeting Cards are Losing Ground

Electronic versions of all types of cards – not just anniversary greeting cards – have been showing up in ever increasing numbers on the internet. Do a quick search engine query on anniversary greeting cards and you’re sure to come up with pages upon pages of websites that will deliver e-cards to your friends and family. And that number seems to grow every day. It seems that with our increasingly hectic and chaotic lifestyles, we are quick to leap at any chance to save a little time and effort – any product that adds a little additional convenience to our jam-packed lives. And this trend appears to be putting the traditional paper greeting card business in jeopardy.


The Resiliency of the Paper Card

The demise of the paper card does not seem to be taking place. Just as I asked you to do a quick online search for greeting cards, now go do a quick real-world search for cards. Visit department stores, drug stores, discount stores, bookstores, stationary stores, and gift shops. You will see rack after rack of anniversary greeting cards, birthday cards, get well cards, sympathy cards – cards for every occasion.


Sure, online e-cards are a technology advancement, but the paper card industry has not been stagnant either in terms of innovation. Over the past few years, paper cards with tiny sound modules have claimed a large portion of the greeting card market. These cards talk to you, play songs, make crazy animal sounds and sing to you. Not only can you hold the greeting card in your hand, but it just might moo at you too.


The Case for Paper Anniversary Greeting Cards

The fact is that paper cards have not gone away simply because we like them. Sure, online cards may have sound and animation and flashing lights and instantaneous delivery… But they just don’t feel like a real card. When we receive an online birthday card – it’s just not the same. Here’s what it comes down to:


Getting an email just isn’t the same as hoofing it out to the mailbox, tearing open the envelope, opening the card or unfolding the fine linen stationery and settling in to read a genuine hand-written card or letter from a friend. Each hand-formed cursive letter on the page, every stray mark on the page, the personality of the signature – even the smell and feel of the paper – all add to the experience. All of these things are sacrificed when we turn to an e-card.


Streams of electrons are launched by one computer – to cascade across the country until they are received by another computer only moments later. There the electrons command certain tiny dots laden with phosphorus and arranged in precise sterile rows to glow and display a hastily sent anniversary greeting. Yes, it’s a cool concept, but It’s just not the same. Those electron streams take a lot of romance out of the moment.


Anniversary cards are a special case. They are perhaps more dignified than a birthday or even get well card. While it may be okay to get a birthday card that mood, crows or has animated dancing ham sandwiches on the cover, none of these would be a tasteful addition to an anniversary greeting card.


The bottom line is that an electronic anniversary greeting card just “feels” cheap and inappropriate – and, unfortunately, it cheapens the kind act of sending the card.


Anniversary Ecards

Anniversary eCards Rule!

Interesting Facts about Anniversary eCards!

One of the best ways to stay connected with good friends is to remember special occasions that you share with them. Shared experiences create lasting friendships and remembering these experiences strengthens the relationship. You may have been with them on their wedding day or shared a unique event with them. Either way, simply remembering the day is a great way to show your appreciation for them. An anniversary greeting card mailed to them is a good way to mark the event as special. In this article, we discuss a few methods for remembering anniversaries as well as the advantages of a turn-key anniversary card reminder and mailing service. Unfortunately, anniversaries are easy to forget. Luckily, anniversary card reminders can help you stay alerted to the upcoming anniversary. Here are some ideas to help you remember anniversaries.


Use a large wall calendar to remember special events. Write the reminder for the anniversary reminder in the square corresponding to the date. Place the calendar near the door or another high-traffic area so you get frequent anniversary card reminders as you pass.


Add the anniversaries to your Yahoo, Google or mailing service account. These services send email anniversary card reminders before the event.


A mailing service sends email anniversary reminders as well as mailing ready-to-go anniversary cards to you.


If you don’t have a lot of time to shop for anniversary greeting cards, consider a turn-key greeting card mailing service. At least one service not only sends anniversary greeting card email reminders before the occasion, it also sends the actual greeting card to you in a pre-addressed and pre-stamped envelope. This is a monthly subscription service that costs about the same amount you would normally spend buying the birthday or anniversary greeting card. Since the card is mailed to you first, you can customize the anniversary card with your own special message. Once you are signed up, creating an anniversary card reminder is fairly simple.


Typically, each greeting card mailing service subscriber has their own calendar for creating birthday reminders, anniversary reminders, and other special occasion reminders. Simply click on the anniversary date to open a dialog box where you name the event and choose a


birthday, anniversary, etc. If you want to send a greeting card, check that option and then select the mailing address of your friend or add a new mailing address. These addresses are used to create the mailing label that is on the pre-addressed and pre-stamped envelope.

Take a look at these amazing Anniversary eCards.